Data Privacy Policy

R C Setchfield Ltd is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use and disclose your personal information.

This policy applies to any personal information about you that you provide to R C Setchfield Ltd or which is provided to R C Setchfield Ltd by third parties.

The data controller in respect of personal information processed under this policy is R C Setchfield Ltd (a company incorporated in England with company number 4580768 whose registered office is at Unit 10, Withambrook Ind Park, Londonthorpe Road, Grantham, NG31 9ST

We have a Data Protection Officer who you can contact on 01476 560784 or via email, should you have any comments or queries in relation to this policy or R C Setchfield Ltd use of your personal information.

Why do we collect personal information about you?

R C Setchfield Ltd collects personal information about you to provide you with our products and services and to improve and develop these for the future.

What Personal Information do we collect?

R C Setchfield Ltd collects the following types of personal information from you:

  • Name
  • Date of Birth
  •  Address and address history
  • Contact details such as email address and telephone numbers
  • Registered VAT Number
  • Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address
  • Vehicle and/or machine registration and identification numbers
  • Telematics information about the location of your vehicle and/or machine

How do we receive personal information about you?

R C Setchfield Ltd receives personal information about you:

  • When you contact us directly, visit our website, or use our social media channels, whether to apply for one of our products or services or to make an inquiry or other requests.

How do we use Personal Information about you?

R C Setchfield Ltd and its group may use your personal information for the following purposes:

  • To verify your identity and to identify you when you contact us.
  • As a precursor to entering into or fulfilling a contractual obligation.
  • To help administer, and contact you about improved administration of, any accounts, services, and products we have provided before, or provide now or in the future.
  • Recover debts that you owe and trace your whereabouts.
  • To carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical information using data provided by you.
  • To carry out statistical analysis to help with decisions about account management.
  • To contact you for marketing purposes relating to products and services that we think will be of potential interest to you.

Any personal data provided to third parties for the purpose of financing will be processed in accordance with their Privacy Policy. Please refer to the Privacy Policy of the financial organization for details on how your personal data is processed.

We retain the right, to access, view and interrogate JCB Livelink or any successor telematics system operating on JCB Products that have been supplied by us. We may use this system to verify the location, mode of operation, service history or/any other information held on the system regarding operation and/or performance of such JCB Products. 

Who do we provide this personal information to?

R C Setchfield Ltd will provide your personal information to:

  • Affiliated manufacturers if you are acquiring or are interested in acquiring their products.
  • Financial services providers.
  • Marketing providers.

Where we store your information

All personal information we have about you is stored on secure servers operated by R C Setchfield Ltd.

How long will we keep personal information about you?

R C Setchfield Ltd will keep a copy of your personal information for as long as we have a contractual relationship with you, or from the point of a machine or product purchase, and for a period of 7 years thereafter. For personal information which is not linked to a machine purchase, we will keep this for a period of 7 years from the date of the record. All SalesMaster quotes will be kept for 12 months from the point of the quote.

We may keep your data for longer periods if we cannot delete it for legal, regulatory or technical reasons. Maintaining your personal information for these periods allows us to keep accurate records for our legal obligations and to handle any future complaints.

Data Transfers

R C Setchfield Ltd does not transfer your data outside the European Economic Area (EEA). Whenever fraud prevention agencies transfer your personal data outside of the EEA, they impose contractual obligations on the recipients of that information to protect it to the standard required in the EEA.

Your rights

You have the following rights in connection with your personal information processed by R C Setchfield Ltd:

  • Access– you can request access to your personal information and further details about how your personal information is handled by R C Setchfield Ltd.
  • Object – you have the right to object to our processing of your personal information for direct marketing purposes.
  • Rectification – you can request rectification of any incorrect personal data held about you.
  • Erasure– you can request erasure of any personal data where the processing is based on explicit consent.

You have a right at any time to opt-out or withdraw consent of receiving marketing from us and/or to amend the delivery method we use. We will only use your personal information to send you marketing messages where we have your consent to market to you.  In some cases, we may market to you by electronic means (e.g., by email or text) where we have provided you with goods and services and would like to give you information about similar goods and services on the basis that we have a legitimate interest to market such goods and services to you where we think you would be interested in hearing about them. We will not do this if you have asked not to be contacted, e.g., where you have opted out of marketing.

To manage your rights and delivery preferences write to us at R C Setchfield Ltd, Unit 10 Withambrook Ind Park, Londonthorpe Road, Grantham, NG31 9ST., Email:

You can also opt-out from us passing your information to the other businesses listed above.

You can exercise any of these rights at any time by contacting us contacting our Data Protection Officer using the contact details provided above.

If you are concerned or have questions about how R C Setchfield Ltd, handles your personal data please contact us and we will do our best to assist you. Please note that you have the right to lodge a complaint with the UK Information Commissioner’s Office (or any other appropriate supervisory authority), which may be accessed through the following link

Changes to our privacy policy

R C Setchfield Ltd reserve the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.

Contact Details

If you have any questions about this Privacy Notice or our treatment of your personal information, you can write to us by post at Unit 10 Withambrook Ind Park, Londonthorpe Road, Grantham, NG31 9ST, or telephone us on 01476 560784 or email us via We are registered under the Data Protection Act 1998 (registration number Z7966768).